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Amazon Launches Independent “Endless.com” Brand

January 5, 2007

Yesterday, Amazon.com quietly launched its latest initiative, an independent brand selling high-end shoes, handbags and accessories. Amazon.com still carries its own, broader selection of these products, while Endless.com offers a boutique-like shopping experience online, following in the footsteps of Zappos (Zappos Couture) and Gap (Piperlime).