Step by Step of Launching a New Service

It’s been almost three months since I decided to create and sell an ad tracking service (in progress), and I’m still probably a few weeks away from being able to find out if anyone wants to use it. There’s so much involved in launching a new service beyond just writing the code:

Plan and Develop the [...]

The worst part of software development…

…is writing the documentation.
The website for w3roi is now well under way, but most of the content will be in the “learning center”, a training and support knowledge base. That’s going to involve lots of writing, screenshots and desktop recording for videos. I’ll have a busy week.

Design contest for w3roi.com – $815 prize

99designs » New Site for Ad Tracking Service

w3roi, affiliate marketing ready

w3roi’s moving quickly towards being ready for public use. The ability to track affiliate marketing is just about perfect, and I spent most of the weekend testing it with some live campaigns on Google and Microsoft adCenter.
Here’s another video highlighting some of the new reports:

Commission Reports Needed

If any of you readers do any affiliate marketing, I could really use your help.
I want w3roi to be ready to import commission data from as many affiliate networks as possible.
What I need is an example of a commission/transaction report exported from whatever network you use, in CSV/tab-delimited/Excel/whatever format they support exporting to. I’ve [...]

w3roi Open Beta

w3roi is now open for account creation. If you run any type of ecommerce site, and you advertise online but don’t currently track all your ads from a single location, then w3roi is for you.
It will remain free during the testing period (which will likely be a few weeks), and anyone that signs up [...]

w3roi for affiliates, and open beta soon

Initially I was going to target w3roi (in terms of what features it has and how I market it) to ecommerce sites — sites that sell something and need to track the conversions from their advertising. It’s working great for conversion tracking on mine right now.
But why would I do that when selling to affiliate [...]

w3roi Demo Video

w3roi, as I’m now calling the “conversion tracker”, is functionally complete, but I’m not ready to invite others to use it quite yet. I did have a chance to play around with Camtasia Studio and record using the app a bit.

Online Conversion Tracking

I spent much of the last week creating a web app to track conversions from all my online advertising. I think it’s turned out well so far:

Pretty soon I’ll need to find beta testers willing to try it out. If anyone’s interested, leave a comment or send me an e-mail.