Posts categorized w3roi
Every 2-3 years I re-evaluate Awio’s infrastructure and usually end up making significant changes. This year, that resulted in moving every site and service I run to new hardware, taking advantage of lower costs for multi-core processors and RAM than in past years. w3roi, the service I created to measure and optimize the performance of [...]
My websites W3ROI and W3Counter were recently mentioned in a book and a magazine. W3ROI’s design appears in the recently published Web Designer’s Idea Book (Volume 2). W3Counter was the topic of…
…is writing the documentation. The website for w3roi is now well under way, but most of the content will be in the “learning center”, a training and support knowledge base. That’s going to involve lots of writing, screenshots and desktop recording for videos. I’ll have a busy week.
w3roi‘s moving quickly towards being ready for public use. The ability to track affiliate marketing is just about perfect, and I spent most of the weekend testing it with some live campaigns on Google and Microsoft adCenter. Here’s another video highlighting some of the new reports:
If any of you readers do any affiliate marketing, I could really use your help. I want w3roi to be ready to import commission data from as many affiliate networks as possible. What I need is an example of a commission/transaction report exported from whatever network you use, in CSV/tab-delimited/Excel/whatever format they support exporting to. [...]
w3roi is now open for account creation. If you run any type of ecommerce site, and you advertise online but don’t currently track all your ads from a single location, then w3roi is for you. It will remain free during the testing period (which will likely be a few weeks), and anyone that signs up [...]
Initially I was going to target w3roi (in terms of what features it has and how I market it) to ecommerce sites — sites that sell something and need to track the conversions from their advertising. It’s working great for conversion tracking on mine right now. But why would I do that when selling to [...]
w3roi, as I’m now calling the “conversion tracker”, is functionally complete, but I’m not ready to invite others to use it quite yet. I did have a chance to play around with Camtasia Studio and record using the app a bit.
I spent much of the last week creating a web app to track conversions from all my online advertising. I think it’s turned out well so far: Pretty soon I’ll need to find beta testers willing to try it out. If anyone’s interested, leave a comment or send me an e-mail.
