ARCHIVES

Step by Step of Launching a New Service

July 2, 2009

It’s been almost three months since I decided to create and sell an ad tracking service (in progress), and I’m still probably a few weeks away from being able to find out if anyone wants to use it. There’s so much involved in launching a new service beyond just writing the code:

Plan and Develop the [...]

The worst part of software development…

June 28, 2009

…is writing the documentation.
The website for w3roi is now well under way, but most of the content will be in the “learning center”, a training and support knowledge base. That’s going to involve lots of writing, screenshots and desktop recording for videos. I’ll have a busy week.

Design contest for w3roi.com – $815 prize

June 16, 2009

99designs » New Site for Ad Tracking Service

w3roi, affiliate marketing ready

June 15, 2009

w3roi’s moving quickly towards being ready for public use. The ability to track affiliate marketing is just about perfect, and I spent most of the weekend testing it with some live campaigns on Google and Microsoft adCenter.
Here’s another video highlighting some of the new reports:

Commission Reports Needed

May 30, 2009

If any of you readers do any affiliate marketing, I could really use your help.
I want w3roi to be ready to import commission data from as many affiliate networks as possible.
What I need is an example of a commission/transaction report exported from whatever network you use, in CSV/tab-delimited/Excel/whatever format they support exporting to. I’ve [...]

w3roi Open Beta

May 26, 2009

w3roi is now open for account creation. If you run any type of ecommerce site, and you advertise online but don’t currently track all your ads from a single location, then w3roi is for you.
It will remain free during the testing period (which will likely be a few weeks), and anyone that signs up [...]

w3roi for affiliates, and open beta soon

May 22, 2009

Initially I was going to target w3roi (in terms of what features it has and how I market it) to ecommerce sites — sites that sell something and need to track the conversions from their advertising. It’s working great for conversion tracking on mine right now.
But why would I do that when selling to affiliate [...]

w3roi Demo Video

May 18, 2009

w3roi, as I’m now calling the “conversion tracker”, is functionally complete, but I’m not ready to invite others to use it quite yet. I did have a chance to play around with Camtasia Studio and record using the app a bit.

Online Conversion Tracking

April 30, 2009

I spent much of the last week creating a web app to track conversions from all my online advertising. I think it’s turned out well so far:

Pretty soon I’ll need to find beta testers willing to try it out. If anyone’s interested, leave a comment or send me an e-mail.