Posts categorized Marketing
Campaign Monitor’s released their 2007 Guide to CSS Support in Email, a comprehensive study of CSS support by both desktop and webmail clients. This guide is an essential for anyone sending HTML mails out, especially in wide distribution as part of a mailing list or e-mail marketing.
I’m pretty sure Utah’s ban on keyword advertising is further down the stupidity list than that patent on doubly linked lists the patent office issued.
This isn’t the kind of record I want to be setting: My credit card chargeback rate for March is now at 13%; higher than August 2006′s 10% and over 11% higher than my yearly average for 2006. After talking to most of the card holders personally, they not only didn’t place the orders their credit [...]
Motivated by the success of this blog and increased advertising inquiries, I’ve finally gotten around to updating the Awio company website. I’ll never claim to be a web “designer”, so don’t be surprised to see how similar the header is to this blog.
Yesterday, Amazon.com quietly launched its latest initiative, an independent brand selling high-end shoes, handbags and accessories. Amazon.com still carries its own, broader selection of these products, while Endless.com offers a boutique-like shopping experience online, following in the footsteps of Zappos (Zappos Couture) and Gap (Piperlime).
Do people “stumbling” across the net have their wallets open while doing so? Will they stop when they see a commercial site or keep on “stumbling” by? That was today’s quick experiment: advertising through StumbleUpon.
It began with Google. Larry Page and Sergey Brin, the company’s founders, decided to build a search engine which didn’t rank pages primarily by keyword density like their competition. Early search engines were easy to fool — fill your page with the same phrase over and over and you’d appear near the top of search [...]
The end of the year is the perfect time to stop and take a “big picture” look at just how much I’ve spent on search advertising, what that money has bought me, and what changes I should make in the new year. While I purchase advertising for my websites from many search engines, ad networks [...]
This topic seems to be stirring up a lot of emotion on a couple forums I frequent. Pixelotto is the successor to the Million Dollar Homepage, the “pixel advertising” success of Alex Tew which attracted huge media attention and over a million dollars in advertising sales. The idea is simple – the site consists mainly [...]
December’s usually a really good month for my sales, so I’ll let it pass before doing anything. As I wrote earlier, I relaunched VisitorBoost.com and TargetedVisitors.info in November with, aside from all new code behind the sites, new pricing. As my costs have risen since I set my initial prices in 2004, due to higher [...]
