w3roi Plans Upgraded

Every 2-3 years I re-evaluate Awio’s infrastructure and usually end up making significant changes. This year, that resulted in moving every site and service I run to new hardware, taking advantage of lower costs for multi-core processors and RAM than in past years.

w3roi, the service I created to measure and optimize the performance of online advertising, has always been priced by the number of ad clicks each user needs to track each month. This ties pricing to the hardware costs involved in running the site, as tracking and analyzing more clicks requires more CPU, RAM and bandwidth.

Since costs have dropped, all of w3roi’s plans have been upgraded to offer more resources at the same price. Depending on the plan, the increase includes up to 4 times as many tracked clicks as before. Existing customers’ plans have been upgraded with these new limits effective immediately.