I’m pretty sure Amazon has hired some psychics and hooked them up to the internet. Today I followed a link to Beautiful Code, the website of a newly published book about how great modern programmers think. I decided it looked interesting, and clicked the link to O’Reilly’s store, where the book is $44.95. Wondering if it was cheaper on Amazon, I went to my browser’s address bar and typed http://amazon.com, where the first content below the navigation was this book being recommended to me. Coincidence? The homepage seems to be recommending based on the last item I viewed, which was The Old New Thing yesterday… still a little freaky.
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