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Pixelotto Update

May 9, 2007

The Pixelotto Experiment was one of the most popular entries on this blog for several weeks reflecting the hype surrounding the site’s launch. Tew’s million dollar homepage copy made online headlines in December, but never gained the media attention the original site saw. By mid-January, sales of the pixel ads had almost completely stopped, and worse even, existing ads began to disappear. A total of six large blocks that had been purchased are no longer on the Pixelotto grid.

Traffic to the site has dropped along with the sales. While I was averaging 60 clicks per day on my single block of pixels at the peak in late December, I averaged only 5 per day during April. The last sale referred from the site came in January. I think it’s time to call this experiment complete.

The results: 2,855 total clicks. $200 spent. That’s an effective cost per click of $0.07, higher than I hoped to see before the site lost its popularity. A total of 7 sales were referred from the ad, all in the low end, totaling less than the $200 invested. Pixel sites are really dead.

Categorized under: Marketing

4 comments

  1. May 9th, 2007

    Jason wrote —

    So what is he going to do with the money he has collected?

  2. May 9th, 2007

    Dan wrote —

    At the 12 month mark, the lottery is held, a winner gets 50% of the prize fund, a charity gets 10%, and Alex keeps the other 40%. Looks like he’ll walk away with a little over $120,000.

  3. May 10th, 2007

    Jason wrote —

    Still not bad for a years work..sorta.

  4. May 11th, 2007

    Markus wrote —

    Thanks for the stats Dan. I’ve been looking for some up-to-date feedback on pixelotto’s performance for ages. 5 clicks a day is more than I expected but still shocking to say the least.

    The man who had the whole world at his feet could and should have made more of an effort, don’t you think. Has anyone seen or heard from him since day 2? Not me!

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